Client – Air BP

Case Study – Unique Aviation Fuel Handling Manual


Drop in near-misses over 3 years


Of readers rated the document 10/10


Increase in message retention after reading the booklet

“I don’t want to tick a safety box

I want to make a difference”

So we got a phone call from a guy called Michael Mooney who turned out to be the visionary VP of Air BP in the USA. He flew into the UK to meet us. We are very lucky to have met some really visionary leaders in our 25yr history, and this guy was one of those. His challenge – to fully engage new airside tanker drivers (the folks who refuel the aircraft) in getting it right, first time. A raft of near misses, damage and mis-fuelling incidents meant they needed a step-change in the way they communicated critical information.

Talking to their folks ‘at the coal face’ (termed ‘airside’) we identified that apathy and boredom were the main drivers for not engaging with the communication material. (It was pretty dull to be fair!)

So we developed a hard hitting but humour coated character, and designed the content in a suite of small, easy to digest chapters using short copy and cartoon style imagery.

10yrs later, the document is in its 20 re-print, has received accolades from the Civil Aviation Authority and translated into 3 languages.

Gallery & Case Studies

We can also help with…

Leadership & Management Training

We’re an accredited training provider for the Chartered Management Institute (CMI) range of courses. We are the only company in the UK to provide a specific Safety Leadership Training course pending accreditation by the CMI.

HSE Documents & Engagement Programmes

This is where it all started for us. For over 20 years we’ve been turning tedious HSE manuals into clear, engaging communications. We can script and check against latest compliance if you’re too busy. Our approach is very different and our initial investment in getting it right for you is refreshingly simple, but incredibly effective.

Behavioural Safety & Safety Leadership

‘Face to Face’ fully immersive integration is at the very heart of our training. Our Award-Winning Training Programmes are proven to change safety behaviours in high-risk industries from oil & petro to waste management, rail and shipping.

Induction Videos

A specifically designed HSE Film could be the key to communicating your message. Our highly talented team of technical specialists will visit you for onsite filming and create a bespoke film to meet your needs.

Trending Knowledge


Great training starts with a great conversation…

Call Now!
0800 470 4441