Client – BP Energy

Case Study – Shared Values Engagement Campaign


Increase in recall of core values by staff


Reduction in customer service issues


Customers retention increase in first 6 months

“I need this fast and oh,

I don’t have any budget left”

After four energy businesses were merged together, there was disconnect amongst the employees. Focus had shifted away from the customer as employees defended their own silos. Our brief was to develop a light-hearted connection campaign to help employees recognise that they can safely focus on the customer. We used the unconventional spaces around the building, applying floor and ceiling graphics at dwell points such as lift doors and coffee machines. With very little budget our creative team had to get smart – so 3 packs of Jelly Babies, a box of matches and bingo!

This highly memorable campaign was received to great acclaim by our BP Energy client. Pre-campaign, only 23% of staff could recall their shared values. Post campaign, recall was at 86%.

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